04 Copywriting

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Copywriting, apa sih?

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Customer journey adalah perjalanan interaksi pengguna dengan perusahaan, produk, atau layanan yang kamu sediakan. Ketika seorang pengguna memutuskan untuk membeli atau menggunakan produk maupun layanan yang kamu tawarkan, transaksi yang terjadi itu hanyalah puncak gunung es yang terlihat dari perjalanan kompleks yang meliputi momen sebelum dan setelah transaksi tersebut.

Dalam proses pengembangan produk, tujuan utama kamu adalah mengarahkan para pengguna tahap awareness (pengguna yang menyadari dirinya memiliki suatu masalah) untuk menjadi pengguna tahap decision–artinya pengguna memilih produkmu untuk menyelesaikan masalahnya. Untuk mencapai misi ini, kamu perlu melakukan analisis customer journey.

Salah satu penerapan customer journey adalah kasus yang dialami situs layanan perjalanan bernama Thomas Cook. Situs ini ingin membangun hubungan secara langsung dengan para pengguna barunya. Mereka juga ingin mengetahui customer journey secara online dan memahami siklus pembelian para penggunanya.

Untuk mewujudkan misi ini, Thomas Cook membuat lead generation campaign serta survei tentang travel untuk menjaring informasi mengenai niat membeli di masa mendatang dan hal-hal yang mempengaruhi keputusan pembelian.

Untuk meningkatkan user engagement, survei dibuat dengan pesan yang dipersonalisasi sesuai dengan karakter pengguna. Dari campaign ini, Thomas Cook berhasil:

  • Meraih 15.000 lead baru.
  • engagement via e-mail hingga tiga puluh persen.
  • Mencapai ROI sebesar 7,5:1 dalam tiga bulan pasca registrasi.

Itulah salah satu contoh produk digital yang mengoptimalkan customer journey para pengguna. Selanjutnya, kamu pun perlu mengenali pemetaan customer journey yang bermanfaat untuk pengembangan produkmu.

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Untuk konten list, lorem ipsum dolor

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Untuk konten list, lorem ipsum dolor

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Untuk konten list, lorem ipsum dolor

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Untuk konten list, lorem ipsum dolor

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Untuk konten list, lorem ipsum dolor

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Jadi apa saja yang harus disiapkan?

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Copywriting, apa sih?

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Anda dapat mengerjakan tugas ini untuk memastikan Anda telah memahami seluruh materi tentang Copywriting 

[/fusion_text][fusion_button link=”#” text_transform=”none” title=”” target=”_self” link_attributes=”” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” color=”default” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” size=”xlarge” stretch=”no” shape=”” icon=”fa-paper-plane far” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Kerjakan Tugas Sekarang[/fusion_button][/fusion_builder_column][fusion_builder_column type=”1_6″ layout=”1_5″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][/fusion_builder_row][/fusion_builder_container]