01 Digital Marketing – Old

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Bagaimana membedakan kebutuhan dan keinginan

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Kebutuhan: Setiap hari makan dan jika tidak makan maka akan sakit. Jika kita sudah berkeluarga kita membeli mobil keluarga karena sesuai dengan kebutuhan

Keinginan: Sepertinya makan di sini lebih enak. Jika kita sudah berkeluarga kita membeli mobil 2 pintu karena terlihat keren

Bagaimana cara membuat orang butuh dan ingin? inilah kegiatan marketing

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Apakah jualan itu sama dengan marketing?

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A. Marketing: Strategi, memiliki goals konversi (kontak, suka)
B. Sales: Bagaimana membuat orang yang suka menjadi buyer

Kasus yang banyak terjadi:

  • Saat sudah memiliki produk, akan berfokus memasarkan produk. Dengan mengesampingkan apa yang dibutuhkan
  • Padahal kita harus membuat market butuh dan ingin terhadap produk kita

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Anda dapat mengerjakan tugas ini untuk memastikan Anda telah memahami seluruh materi tentang Digital Marketing 

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