Jangan Sampai Tertinggal, Sudahkah Instansi Anda Melakukan Transformasi Digital?

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Di era yang kompetitif, semua sektor termasuk pemerintahan berlomba untuk bertransformasi secara digital. Jika Anda masih tertinggal, segera ubah mindset Anda, karena transformasi digital adalah investasi bagi sebuah instansi.

Mulai transformasi digital instansi Anda dengan menguasai digital marketing dari sekarang. Rasakan segera benefitnya, mulai dari produktivitas tim, efektivitas program/kampanye, memotong anggaran biaya dan birokrasi, serta lebih banyak inovasi yang bisa diciptakan.

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Biarkan kami membantu tim Anda bersinergi mewujudkan transformasi digital.

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Ada banyak hal yang harus dikerjakan juga tantangan yang harus dihadapi bagi instansi yang baru melakukan transformasi digital. Jika sebelumnya instansi Anda terbiasa melakukan sosialisasi program dan pelayanan publik secara konvensional, kini dengan digital marketing Anda akan membutuhkan media digital (website, landing page, media sosial dll) untuk melakukannya.

Media digital juga perlu dikelola dengan tepat untuk menjangkau lebih banyak orang. Kuncinya bagaimana membuat konten kreatif yang diminati target audiens Anda. Selain itu apa saja yang perlu disiapkan?

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Tim digital marketing yang kreatif

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Social media management

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Branding untuk memperkenalkan profil Instansi Anda

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Membuat konten yang tidak hanya kreatif tetapi juga menciptakan engagement

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Sudahkah Anda mempersiapkan semua itu untuk digital marketing Instansi Anda?

[/fusion_title][fusion_separator style_type=”single solid” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”#ffffff” top_margin=”” bottom_margin=”5%” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_button link=”https://dakobc.com/kinerja-tim-lebih-efektif-dengan-bantuan-jasa-digital-marketing/” text_transform=”” title=”” target=”_self” link_attributes=”” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” color=”custom” button_gradient_top_color=”#0067a3″ button_gradient_bottom_color=”#276fa3″ button_gradient_top_color_hover=”#276fa3″ button_gradient_bottom_color_hover=”#0067a3″ accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” size=”xlarge” stretch=”default” shape=”” icon=”fa-chevron-right fas” icon_position=”right” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Biar kami yang membantu mengerjakan[/fusion_button][fusion_separator style_type=”single solid” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”#ffffff” top_margin=”” bottom_margin=”5%” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][/fusion_builder_column][fusion_builder_column type=”1_5″ layout=”1_4″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”draft” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_content_boxes layout=”icon-with-title” columns=”1″ title_size=”” heading_size=”2″ title_color=”” body_color=”” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” icon_circle=”” icon_circle_radius=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” icon_size=”” icon_hover_type=”” hover_accent_color=”#0067a3″ image=”” image_width=”” image_height=”” link_type=”” button_span=”” link_area=”” link_target=”” icon_align=”left” animation_type=”” animation_delay=”” animation_offset=”” animation_direction=”left” animation_speed=”0.3″ margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_content_box title=”1. Visualisasikan Konten” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”https://dakobc.com/wp-content/uploads/2019/02/01-visualisasi.png” image_width=”75″ image_height=”75″ link=”” linktext=”Read More” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

Media sosial Instagram banyak diminati karena keunggulan visualnya. Manfaatkan fitur feed Instagram untuk memposting kampanye program yang sedang dijalankan dengan ilustrasi atau infografis yang mudah dipahami. Contohnya seperti yang telah dilakukan Dinas Lingkungan Hidup Kabupaten Malang saat mengkampanyekan kepedulian lingkungan dan mempromosikan program tahunan Kecamatan Berseri lewat Instagram.

[/fusion_content_box][fusion_content_box title=”2. Buat Konten Video yang Kreatif” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”https://dakobc.com/wp-content/uploads/2019/02/01-video.png” image_width=”75″ image_height=”75″ link=”” linktext=”Read More” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

Karena jenisnya yang audio-visual, video memiliki presentasi yang lebih menarik perhatian. Buat konten video kreatif seperti animasi, sketsa parody, atau story telling untuk menunjang kebutuhan Instansi Anda. Sebagai contoh, DISPENDUKCAPIL dapat membuat tutorial cara membuat KTP atau cara mendaftar surat nikah dengan konten video animasi.

[/fusion_content_box][fusion_content_box title=”3. Terus Libatkan Audiens di Media Sosial” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”https://dakobc.com/wp-content/uploads/2019/02/01-engage.png” image_width=”75″ image_height=”75″ link=”” linktext=”” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

Libatkan audiens di media sosial, sehingga audiens tertarik untuk aktif berkomentar dan dengan sukarela mau menyebarkan informasi yang Anda posting di media sosial. Manfaatkan media sosial Instagram dan fitur-fiturnya (story, ask me question, polling, highlight, dll) untuk menyapa dan berinteraksi dengan audiens.

[/fusion_content_box][fusion_content_box title=”4. Iklankan Konten Anda” backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”https://dakobc.com/wp-content/uploads/2019/02/01-ads.png” image_width=”75″ image_height=”75″ link=”” linktext=”” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

Sudah membuat konten yang atratif dan menghasilkan engagement tetapi masih ingin menjangkau lebih banyak orang lagi? Cobalah iklankan konten anda di media sosial.

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Beralih ke digital bukan berarti menghilangkan semua aktivitas tatap muka atau offline. Kami memahami, instansi pemerintahan memiliki program yang akan lebih maksimal jika dijalankan dengan membuat event yang “menyentuh” masyarakat. Setiap event pemerintahan pasti memiliki goals yang ingin dicapai, karena itulah dibutuhkan master plan untuk event Anda.

Perencanaan, campaign, sampai eksekusi perlu disiapkan secara matang agar event dapat terealisasi dengan sempurna. Anda juga perlu memperhitungkan besar skala event yang ingin dibuat, belum lagi kendala tim dengan jumlah yang kurang mumpuni.

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Terlalu banyak hal yang perlu dikerjakan?

[/fusion_title][fusion_separator style_type=”single solid” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”rgba(255,255,255,0)” top_margin=”” bottom_margin=”5%” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_button link=”https://dakobc.com/kompleksitas-bukan-alasan-menghambat-terealisasinya-event-anda/” text_transform=”” title=”” target=”_self” link_attributes=”” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” color=”custom” button_gradient_top_color=”#0067a3″ button_gradient_bottom_color=”#276fa3″ button_gradient_top_color_hover=”#276fa3″ button_gradient_bottom_color_hover=”#0067a3″ accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” size=”xlarge” stretch=”default” shape=”” icon=”fa-chevron-right fas” icon_position=”right” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Biar kami yang merealisasikan event Anda[/fusion_button][/fusion_builder_column][fusion_builder_column type=”1_5″ layout=”1_4″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]