Insights Archives - Dako Brand & Communication

Bridging Digital Strategy and Human Touch in Hospitality

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Why Hotelier Communication Must Evolve in the Digital Era In the rapidly evolving hospitality landscape, delivering exceptional guest experiences no longer begins at the front desk—it starts online. Travelers today are mobile-first, tech-savvy, and highly influenced by what they see (and don’t see) across digital platforms. This means hoteliers need to master not just traditional […]

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Why Understanding Your Audience is Crucial Before Creating a Website Profile

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In the digital era, a website is more than just an online brochure—it’s the face of your brand, business, or institution. Whether you’re a company, a personal brand, or a public organization, your website profile plays a vital role in building awareness, credibility, and connection. But before jumping into the design, layout, or copywriting, there’s

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Why Personal Branding (and Your Own Website) Is More Important Than Ever

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Hey, let’s be real for a second. In today’s world, people Google you before they trust you — whether you’re a creative, a coach, a consultant, or the founder of something awesome. What shows up in those first few links is your first impression. That’s where personal branding comes in.And no, it’s not just for

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Service Excellence Isn’t Just About Smiles — It’s About Your Brand

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We’ve all been there. You walk into a store or an office. The product is fine, the place looks decent, but something feels off. The greeting is cold, the staff seem unbothered, and you walk out thinking, “Eh, maybe next time.” Now flip that. You’re welcomed with warmth, spoken to like a real human, and

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Why Your Company Profile Matters (And How to Make It Shine)

Interactive Digital Marketing Training with Dako Board Game: Learning Through Simulation

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Just recently, Dako Brand & Communication teamed up with American Corner Indonesia by Universitas Airlangga Surabaya to host a digital marketing training session with a twist. This wasn’t your typical seminar with slides and lectures. Instead, we brought in the Dako Board Game, a custom-designed simulation game that teaches digital marketing strategies in a fun

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Sharing Session Digital Marketing di Festival Mbois 2024 Bareng Teman-Teman dari Polinema Malang

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Kali ini, Dako mengadakan sharing session digital marketing dengan menggunakan Dako Board Game (DBG) bersama mahasiswa Politeknik Negeri Malang (Polinema) dan peserta dari umum. Penasaran? Yuk, simak ceritanya! Serunya Festival Mbois dan Sharing Session Bareng Dako Festival Mbois bukan sekadar acara seni dan budaya biasa. Dalam festival ini, Dako berkesempatan mengadakan sesi belajar digital marketing

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